Homeowners Looking For Painters (Plus Realtors & Builders)
You can increase the number of leads your painting business generates by searching for homeowners who need your services. Where can you find homeowners who are looking for painters to hire?
You might need help to rely on existing customers for referrals and word-of-mouth.
You can increase your number of leads by taking the time and effort to find homeowners who need painting services. This will lead to more sales.
Visit www.ncallpropainters.com
for more information. Call 919-998-8197
Here are the best ways for painting companies and homeowners to connect:
Online directories
Most homeowners today turn to the Internet to find a contractor for their home improvement projects. You can maximize your online presence by using websites such as HomeAdvisor, which connects homeowners with professionals working in the home services sector.
HomeAdvisor, a trusted website, allows homeowners to search for contractors.
The homeowner only needs to list the services and enter their zip code. They will then receive a list of recommended painting companies in their area.
HomeAdvisor, unlike Google, does not show all the companies. They only provide the contact details of contractors who have signed up for HomeAdvisor.
By creating a contractor profile on HomeAdvisor, you can get in front of homeowners searching for your painting services.
A directory such as this can be handy for new businesses with few existing customers on whom they can rely for referrals.
You can reach homeowners that you would not have otherwise been able to.
NextDoor
You should check out the NextDoor App if you've never done so to see how useful it can be in securing painting contracts.
NextDoor connects all homeowners in one neighborhood to discuss issues, answer questions, or request referrals from local contractors and businesses.
NextDoor's ultimate goal is to get community members to endorse your painting service through these interactions. This will organically bring in new customers.
NextDoor is an excellent platform for your painting business. You can reach out to your target audience organically and narrow it down to the neighborhoods you are interested in working with.
You must set up a verified profile on the platform for your painting business, including your contact details.
After you have set up your NextDoor profile, people in your service area will leave reviews and recommendations on your page. The better the reviews, the more visible your painting business will be within your neighborhood.
Real Estate Websites
Most homeowners paint their entire house when they buy a new home. They may even want to paint the exterior of their home to improve its curb appeal. They may need help finding a painter because they are new to the neighborhood. Your painting company will be able to offer assistance.
You can track homes sold in your area using websites such as Trulia and Zillow.
You can send marketing material directly to homeowners after they move in.
You can also be very specific about the marketing materials you send by using the photos of the listing.
Are the cabinets in good shape, but the kitchen looks outdated? Send them the materials you need for cabinet painting.
Do all the bedrooms have different shades of neon? Promote your painting services for the entire house or a single room to help them achieve a neutral feel.
Real estate agents
Developing relationships with local real estate agents is an excellent way to learn about homeowners looking to buy or sell a home who may need your service.
Share your company's contact information and service offerings with local realtors or friends and family connected to real estate agents.
Getting realtors to promote your business can be challenging, as not all of them are interested.
You can increase your chances of success by offering the realtor's clientele a discount exclusive to them.
Find your website on Google
Consider that 80% of customers look at a business's website before deciding whether or not to hire it. They will choose a competitor with a more professional-looking website.
Investing in a contractor website that converts well will help you turn more visitors into paying clients.
How to get leads from realtors looking for painters
As a businessman, you monitor your company's profitability constantly. Your marketing efforts will bring you many one-off projects, but once the home has been painted, it is unlikely that your clients will need your services for several years.
Although satisfied customers often refer their friends and families, this only sometimes results in consistent work.
How can you get a constant stream of cheap or free painting leads, year after year? Build relationships with realtors who are looking for painters.
Real estate agents won't be your customers directly (in most cases)! They work with hundreds of homeowners annually and can help you connect with them.
The agent has built a rapport with the client, and they will often rely on the agent's knowledge of the industry to help them choose the contractors needed to beautify their new home.
Some real estate agents will only recommend a few painting companies to their clients.
Your painting business will receive steady leads once you have secured your place on the list. It's easier said than accomplished.
How can you ensure local realtors in your area consistently recommend your painting company? We'll look at three ways your painting business can earn more from realtor referrals, even if you are a new painting contractor.
Contact Realtors with whom you have a connection
If you are a new or established business, reaching out to your friends and family is the best way to start a relationship with a real estate agent.
Who are your contacts in the real estate sector?
You could be talking to your second cousin twice removed, your neighbor, or even your partner's book club member.
We recommend that you reach out to anyone and everyone who can help you get in the door.
It is much more efficient to reach out directly than to contact different agencies.
You're still not out of luck if you don't personally know any Realtors! Many real estate agents look for reputable painting companies to refer to their clients.
Call a few local agencies and let them know what you do.
You can get a considerable boost if you're a painter with a well-designed website and a high rating on Google Business Profile.
Tell them that you are available to paint any jobs they may have in the future.
You can also leave marketing materials at local agencies to reach new realtors looking for painters
Aside from a successful sale, a realtor's primary goal is to ensure that their client is satisfied. The agent will look for a painting service to recommend if their client purchases the perfect house but it's in the wrong colour scheme.
When this happens, you want to be the only painting company they think of.
Drop off your marketing materials, such as brochures, rack cards, or business cards, to a few agencies in the area. It will keep your painting business in their minds and help you stand out among other painting contractors.
This method is less effective than the personal touch, so you should only use it if extra materials are available. Printing flyers for this purpose would be a good use of money.
Let them know that you provide a warranty on your painting so they can confidently recommend you to their clients.
Remember that realtors will be looking for a company that delivers high-quality paint jobs quickly.
There may be better options than the realtor route if your painting company tends to book out several weeks in advance.
You should always have a painter on hand to tackle any painting jobs that may arise. A one-man company may need help to meet the timelines of a realtor.
3) Offer a discount to the client of the real estate agent
You can also offer a discount to the homeowner.
Real estate agents looking for painters often recommend a painting company that benefits their clients. They're always trying to find ways to make their clients happy!
It could be a quick turnaround or a lower rate for the painting.
You can get a discount as simple as 5% on the total paint job or as elaborate as buying one room and getting one painted for free.
You should offer a discount only if you can still make money from the painting job.
If your company cannot afford to offer a discount, there are better ways to ensure that your painting company is at the top of the list of recommended companies.
How to get leads from builders looking for painters
Builders and construction companies often hire painters to revamp existing properties and add color. When you know how to cultivate the right relationships and where to look, they can be a great source of painting leads.
Follow these tips to generate high-quality leads for your business.
Find Construction Companies On LinkedIn And Facebook
Social media is a great way to find builders constantly searching for painting contractors. Find local builders using social media sites such as Facebook and LinkedIn, and engage in their content regularly.
You can send a message introducing your painting business.
You want to be at the top of their minds so they can contact you if they ever need a professional painter.
Find Builders You Know
Use all the connections you can to build relationships with local contractors.
A friend, relative, or another contractor could introduce you to a contractor.
Be prepared to paint in the shortest time possible before you offer your painting services.
Builders are looking for painting companies who can provide excellent services in a short time.
Offer discounts and promotions to outshine competitors
If you have attractive commercial painting rates, builders will choose you over other painting companies. Be sure you know your numbers. Offer discounts only if you plan to make a profit on the job.
How to get leads from contractors looking for painters
Diverse contractors usually work together to complete all the jobs required for home renovation, repair, and new residential construction.
Consider these tips to increase your lead source network.
Leverage Social Media
Engage with contractors through social media sites like Facebook, Instagram, Twitter, and LinkedIn.
Share your painting projects that have been successful in attracting their attention and show off the quality of your work.
Social media is a great way to get referrals. So, it's essential to maintain a good reputation and improve your online presence.
Cross-Promote with Contractors
Develop relationships with other contractors, such as interior designers, plumbers and electricians. Contractors will recommend you once you are included in the circle of trusted painting companies.
Interior designers often work with painters to achieve a certain finish or color scheme.
Spread the word online or in person about your painting company by handing out marketing materials.
These tips will help you get more clients and new ones for your painting company. To boost your business's reputation, offer a guarantee.
Before you offer your painting services, make sure you can handle multiple bookings.
FAQs
How can you find people looking for painters to paint their homes?
Find homeowners looking for painters using Homeadvisor.com, Nextdoor.com, Yelp.com, or Facebook groups. Realtors can provide leads.
How can you find painters looking for builders?
On LinkedIn or Facebook, you can find builders looking for painters. Join builders' groups on Facebook and Linkedin to interact with other members and build your reputation as a knowledgeable painter.
Visit www.ncallpropainters.com
for more information. Call 919-998-8197